Russ Rosenzweig gave profound personal experience on finding
our customer base, and what it means to be significant. He teaches that we strive and struggle towards
our goal because the endeavor is good, significant and meaningful! Before launching into running our new
business idea, it is important to know who your customers will be. It is also best to have a highly focused/specialized
customer base. It is easy to just say
that the whole world will be the market, but that is rarely true. As an entrepreneur, we need to learn the power
of saying no to customers who are outside of the core of our customer
base. After we have achieved a measure
of success, we should ask ourselves “Are you successful and significant?” Russ says that as money comes in – what does
one do with all that money? The more we acquire,
the more we want. It becomes an addiction
to acquisition. Happiness and freedom comes
from internal set of goals… we can all be successful, but are we significant? I think that being significant means being
unique and different from others, and are we needed by the customer?
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