Production...

This week I learned a lot about the production process of business. 

I always love listening to Guy Kawasaki.  His talk on “Entrepreneurs: Then and Now” was very eye opening on the evolution of entrepreneurship. Then is 1997 and now is 2003.  I would love to hear an update for 2013! 

In the video he states that entrepreneurship “Now” is all about…

1. Foundation - Technology

2. Priority - building the business

3. Financing – Bootstrap – get the money where ever you can!

4. Key employee - an engineer

5. Getting the word out – Public Relations (get other people to say good things about it)

6. Leverage – Evangalism (getting people to believe in your dream as much as you do – do it to make the world a better place)

7. Scope - to think local before global

8. Business Development - everything is about revenue

9. Reason - Passion

10. Big Picture – the next big thing

I was very impressed with Roxanne Quimby’s story on how Burt’s Bees’ came to be a thriving business.  This is a product that I use and love, and had no idea on the backstory.  It is great to see someone succeed because they are smart and innovative.  This business transformed out of her working knowledge of business and her hard work to implement a product that people want.  She stated that health and beauty is such a difficult market to tap into and marketing yourself differently is key and vital to success.

For the $100 challenge, I have spent the week continuing to spread the word through facebook about my product.  I have been taking orders, and working to fulfill the orders.